Brand platform
Essence, positioning, personality and messaging pillars.
Brand Essence
Protego Health uses a warm, magical-protector brand world centered on Protego the wizard, a reassuring guardian against insurance denials and billing chaos.
Source: PH
Look And Feel
- Pixar-style 3D warmth.
- Deep magical purples.
- Gold guardian accents.
- Blue/cyan spell energy.
- Wise and reassuring, never alarmist.
Source: PH
Tagline
"Stop living in denial"
Source: PH
Voice Traits
- Wise.
- Warm.
- Confident.
- Protective.
- Reassuring.
- Approachable.
Do not sound alarmist or fear-mongering.
Brand Non-Negotiables
- Protego the wizard must stay on-model.
- Staff topper must read as the Protego "P" mark, not a random tile cluster.
- Use purple/cyan/gold palette discipline.
- Avoid real human faces in wizard-led generated creative.
- Avoid horror, panic, or doom-based denial framing.
- Avoid cluttered low-contrast layouts.